Trevor Hart - Dublin Bus shoot

Following on from his successful TV ads for Dublin Bus, Stephen Rogers from Rothco commissioned me to shoot the outdoor campaign. Using the same cast we shot in Baggot street and Rathfarnham, with very mixed weather but got what we needed in the end. Everyone commented on how  accommodating the South Dublin drivers were as we shot 'Purple Lightening' sitting in our self made traffic jam. "I can't imagine North Dublin drivers being so patient", said one commentator. 

Music by Ethan Hart.

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Trevor Hart - Impossible Plane Photography

Recently we were working on a  campaign for Aer Lingus and after the shoot the art director Paddy Geraghty from Irish International suggested some background images, so we shot a variety of angles of the A330 which we were working on. I decided to see if we could make these shots a little more interesting! These two images are sketches really for what could be a great idea - a series of impossible images! Images we would love to see but where it would be almost impossible to put a camera? A shot from the rear tail looking over the body of the plane coming in to land? A wide shot looking in to the cockpit of plane taking off?

Watch this space.

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Trevor Hart - Supervalu producers photoshoots

As part of a campaign by DDFH&B to promote Supervalu's own brand products and suppliers, we were briefed by art director Conor Swanton to photograph three suppliers here in Ireland and in Cordoba, Spain.

We photographed Margaret Farrelly from Clonarn Clover, Ken Ecock from Oceanpath in Howth and Thomas Hengy from Med International.

As you can see in the video, Cordoba is a beautiful place and Thomas and his business partner Jean Bernard were excellent hosts and helped us find the best place to shoot  among hundreds of acres of olive groves. When we had our shot and the sun had finally gone we were invited to an olive oil tasting which was incredible. Apart from the variety of olives, I had never imagined the number of factors that effect the final product in the bottle. The olives Thomas and Jean Bernard use at Me International are pressed, filtered and stored in air tight vats within 5 hours of harvesting which is very important if you want to get great flavour from the olives and insure a beautiful extra virgin oil, which they certainly do.

 Their top tips for preserving your olive oil in good condition are as follows.

- Air is the enemy of olive oil so treat yours like wine, keep air out & store away from bright light.
- Colour has no relation to the flavour flavour.
- Try to use olive oil without heating. It's great in the pan but when it smokes it's destroyed.

I am so grateful to all the suppliers we photographed for their enthusiasm (food producers always are enthusiastic and so passionate about what they do!) and also their generosity in allowing us to use up so much of their time.

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Trevor Hart - Irish Rugby series in Cara April/May

Fran Power, editor of the Aer Lingus magazine CARA asked me to shoot a series of portraits for a story about the people behind Irish Rugby for the April / May issue. As many of my friends already know, I'm not a huge sports fan but I know enough to be grateful to Jonathan Sexton for making it to the shoot less than 24 hours after the re-scheduled Paris match. Despite having a stomach bug and feeling generally battered from the match he arrived and  performed magnificently.


A big thanks to Mark Jones at the ERC and everyone who gave us their time, especially Claire Seale who co-ordinated the shoot on behalf of the Aviva Stadium and gave us access to this amazing facility. I also want to thank Jane Gribbin and Christine Lucignano for make up.

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Trevor Hart - Bord Bia Fish Campaign

Art director Ray Swan from McCann Erickson commissioned me to shoot 2 fish dishes for Bord Bia new campaign Fish for Family and Friends that you can see quite a lot outdoors at the moment.

Sally Dunne did the food styling on these dishes and they were as delicious as they look !

Trevor Hart - Cavan Fleadh 2012

Graphic designer Ross Curran, from Designworks, commissioned me to do a series of portraits of participants of this year's Cavan Fleadh 2012 for Comhaltas. The idea was to give traditional music a youthful, dynamic and fun look.
Hair and Make up by Christine Lucignano

See below the behind the scenes video : 

 

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Trevor Hart - Brennans bread new campaign

I was commissioned by Susie Lynam, Art Director at DDFH&B to  work on a series of shots for Brennans, featuring the 3 children that are also part of the current Brennans' TV ad, Lucy, Romy and Ben.
Food stylist Ann Kenny did the styling on the bread and sandwiches.

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Image Magazine fashion accessories spread

Image Magazine Fashion Editor Suzie Coen commissioned me to do a 4 page spread for their March edition. Here's the behind the scene video :

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Craft Council of Ireland - Showcase 2012 Fashion

Commissioned by Emma McGrath at the Crafts Council of Ireland for this years Showcase 2012 at the RDS, here's a behind the scenes peek and a selection of the fashion images. We worked with Christine Lucignano, Make-Up, Eleanor Travers, Hair, the stylist was Niamh O'Rourke. The models were Teodora from 1st Option, and Craig from Andrea Roche.

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New RED Cameras - Scarlet & Epic

I recently met up with my old mate Jonathan Lovekin in London and we went to Red Europe to have a look at the the new EPIC and SCARLET cameras from RED. Based in Pinewood studios Red have a UK office where we met Alan who gave us an enthusiastic welcome and showed us both of these amazing cameras. He also gave us a pretty definitive run through about RED CODE and RED RAY, the ground breaking technology which makes the whole RED system possible. His description of how the RED camera came about reminded me of Steve Jobs and Apple. Basically if you cant find what you're looking for then design and build it yourself. Which is pretty much what Jim Jannard of Oakley sunglasses fame decided to do.

The reason we wanted to see them is in a month or two the Epic will start to ship to the rental companies including The Production Depot here in Dublin and for anyone shooting commercials it's a good idea to see what's coming down the pipe. The Epic is about $50,000 for a basic kit without lenses but the Scarlet which shared the same sensor is about $15,000 which makes it much more affordable if you want to step up the quality from say a Canon 5 or 7 D. The reason Epic is more expensive is the processing power of the engine inside. It's my understanding that with Epic higher frame rates of 60 or so are possible at full 5k resolution in RAW format! and 300 fps at 2k. So what does that mean for stills? The sensor in both these cameras is the same,14mp. Okay so thats lower in resolution than the Canon and Nikon cameras that we've been using since 2005 and a lot lower than any of the LEAF, PhaseOne or Hasselblad medium format backs, (80mp from LEAF and PhaseOne now) but considering how fast this technology has evolved since 2006 how long will it be before these cameras shoot 21mp at 100 fps? I dont think too long. When that happens it will mean that finally a frame from a TV shoot on EPIC can just about be used on a 48 sheet and certainly for most magazine and other press. Have a look at the RED website and you'll see how many Vogue covers have been shot on Epic or Scarlet with photographers like Bruce Webber.

I've been shooting a little bit of TV work for stings etc on 5D and plenty of stills for print campaigns during TV shoots which is never very productive for anyone, so I can really see how this is going to help when there is no choice but to shoot TV and print together.

Jonathan has been directing food commercials for Tropicana, Sainsbury's etc for some years now shooting both digital and film and we can both see how the new Red Cameras will most definitely be part of the equipment list in the very near future.

Interesting times.

Jonathan Lovekin, Director and photographer, at home

Epic and Scarlet together -(Scarlet with no monitor)

Looks a bit like An Apollo Hasselblad from above?

remote for controlling all functions off the camera

                                                                                                                             128GB memory

Epic

http://www.trevorhart.com