Aer Lingus Testimonials campaign in London

Here's the behind the scenes of the shoot I did with Paddy Geraghty from Irish International for Aer Lingus in the amazing Motel Studio in Shoreditch.


 http://trevorhart.com

the Aer Lingus series

Having spent the last 20 years flying whenever possible with Aer Lingus, it was great to be rewarded earlier in the year with a great series of ads commissioned by Paddy Gerraghty at Irish International (and they say there's no such thing as Karma!) 

The last time I shot a campaign for Aer Lingus it was completed about a month before 9/11 and the campaign was pulled without ever running.

Portrait of Laurent mellet

AD: Kevin Leahy, Irish International 

So we were eager to get to work and I called in Paddy Daly at Yoke Productions to produce the shoot and Stefano Cherubini from Happyfinish in London worked on the retouching. 

The Batman cowl was sourced and finished by Ben Millar models in London from a replica of the original piece.

If I had a €1 for every time someone said 'I see you've bought your seats for France this year!

(Aer Lingus flies direct to Toulouse Monday, Wednesday, Friday and Sunday throughout the summer! folks for all the best deals go to www.aerlingus.com) 

Speaking of Kevin Leahy (art director - Irish International) we shot two transatlantic business class ads for him recently and this time.

I shared the retouching with Kevin Brookes at Irish International. I completed the effects and grading. I'm very happy with the final ads despite not being allowed to take any pictures over chicago, NYC, Paris and London !

http://trevorhart.com

Series of portraits of Irish Olympians for Cara Magazine

After many weeks of tracking down a selection of Irish Olympic qualifiers, Editor Fran Power lined up 6 competitors and manager Sonia O'Sullivan for photography. This was by no means easy as everyone was in the middle of many long hours of training in preparation for the games in summer. 

I had an idea in my mind how the portraits could work but it wasn't really until we got to each of the locations that the final compositions presented themselves. I particularly like the training hall that we photographed Darren O'Neill at, in the National Stadium, but undeniably the most dramatic had to be the Military Road, where we shot Mark Kenneally. The trickiest, in terms of the shoot, was photographing Grainne Murphy as she had a busy training schedule.  We hoped to do an underwater shot, but time was against us, and despite having managed to source the underwater equipment, we didn't get a chance to make it happen. 

For those unfortunate who are not travelling Aer Lingus this month, here's Cara Magazine's July edition.


We are delighted to say that about 36 posters of these portraits will be displayed all around Terminal 2 in Dublin Airport, and in Heathrow all summer long to support the Irish Olympic team. More on this coming soon.

http://trevorhart.com

Trevor Hart - Impossible Plane Photography

Recently we were working on a  campaign for Aer Lingus and after the shoot the art director Paddy Geraghty from Irish International suggested some background images, so we shot a variety of angles of the A330 which we were working on. I decided to see if we could make these shots a little more interesting! These two images are sketches really for what could be a great idea - a series of impossible images! Images we would love to see but where it would be almost impossible to put a camera? A shot from the rear tail looking over the body of the plane coming in to land? A wide shot looking in to the cockpit of plane taking off?

Watch this space.

www.trevorhart.com

Trevor Hart - Irish Rugby series in Cara April/May

Fran Power, editor of the Aer Lingus magazine CARA asked me to shoot a series of portraits for a story about the people behind Irish Rugby for the April / May issue. As many of my friends already know, I'm not a huge sports fan but I know enough to be grateful to Jonathan Sexton for making it to the shoot less than 24 hours after the re-scheduled Paris match. Despite having a stomach bug and feeling generally battered from the match he arrived and  performed magnificently.


A big thanks to Mark Jones at the ERC and everyone who gave us their time, especially Claire Seale who co-ordinated the shoot on behalf of the Aviva Stadium and gave us access to this amazing facility. I also want to thank Jane Gribbin and Christine Lucignano for make up.

http://trevorhart.com

Cara Magazine Cookery School series

Commissioned by Fran Power at Cara this is our third portfolio featuring some of the best cookery schools and their teachers in Ireland. It was great to meet these great chefs and I was particularly happy to photograph Darina and Rachel together in Darina's own kitchen. During the shoot we were also treated to some delicious food, most notably lunch at Ballymaloe and at Lyons with Clodagh and tea with Eimer Rainsford and Catherine Fulvio ! 

http://www.trevorhart.com

Cara Magazine Musicians

This is our second shoot for Cara, the Aer Lingus in-flight magazine. It was shot over 2 days at Odessa in Dublin city centre. Lauren McCreery was the stylist and Brown Sugar did hair & make-up. I did my own colour grade and retouching for this shoot. Odessa is a great location but quite difficult to light so we used all the 7b's and used a little bit of daylight also. It was great to meet all the artists and to talk to Lisa Hannigan a little bit about her new album. A big thank you to Lisa and the other artists, Matthew Jacobson, Claudia Boyle, Padraic Keane, Bressie and Jennifer Walshe for their patience and time.

http://www.trevorhart.com

Aer Lingus TV

After having won a recent pitch for Aer Lingus, Irish International art director Paddy Geraghty asked me to shoot a portrait of Aer Lingus cabin crew and pilot for a TV ad he was working on. We cast the crew from Aer Lingus staff and shot in the glass walk way at the new terminal 2 at Dublin airport.

The retouching was completed by Jeff bennett. For the techies among you, we shot on a Nikon D3X using the 14-24mm 2.8 lens and Profoto lighting.

http://www.trevorhart.com

Cara Magazine feature on the Irish horse racing industry

 

The new edition of the Aer Lingus in-flight magazine CARA is out today and I'm delighted to have  been commissioned by its new editor, Fran Power to shoot a series of photographs featuring key people involved in the Irish racing industry. We enjoyed two days of shooting at the Curragh in Kildare with a typical mixed bag of Irish weather. I would like to thank Lynda Fraher from Horse Racing Ireland who produced the shoot and worked with us throughout to help pull everyone together. Here is a selection from the spreads and a video of the shoot can be seen below.

A special thank you to Gary Carroll, Justin Carthy, Richie Galway, Lucy Stack, Jessica and Kate Harrington and Mariann Klay for giving us so much of their time.

http://www.trevorhart.com

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