The first of a series of ads that I shot with Ian McFarlane from ICAN for Dublin Business School have appeared on the street at last. We cast over 140 people in the studio and I was very happy with the final 9 people. They all worked really hard and did a great job representing the target market for DBS. I enjoyed working with our cast to get those authentic 'looks' between the poses. In particular I thought Shauna from Frasers, was great. She looked fresh, full of energy and really got her personality across, which is what we wanted.
Here's a selection from her shoot.
Looking forward to seeing the next images as they are published.
Thanks to Jane Gribbin for the make-up and grooming.
For the technically minded, we shot using a Nikon D3x with the Zeiss 85mm 1.4 (which is super sharp!) and 2 Profoto XL silver umbrellas, one with diffusion, which I really love. The combination of the 2 helped create the daylight feel.