Following on from his successful TV ads for Dublin Bus, Stephen Rogers from Rothco commissioned me to shoot the outdoor campaign. Using the same cast we shot in Baggot street and Rathfarnham, with very mixed weather but got what we needed in the end. Everyone commented on how accommodating the South Dublin drivers were as we shot 'Purple Lightening' sitting in our self made traffic jam. "I can't imagine North Dublin drivers being so patient", said one commentator.
Music by Ethan Hart.