Dublin Business School portraits

The first of a series of ads that I shot with Ian McFarlane from ICAN for Dublin Business School have appeared on the street at last. We cast over 140 people in the studio and I was very happy with the final 9 people. They all worked really hard and did a great job representing the target market for DBS. I enjoyed working with our cast to get those authentic 'looks' between the poses. In particular I thought Shauna from Frasers, was great. She looked fresh, full of energy and really got her personality across, which is what we wanted.

Here's a selection from her shoot.

 Looking forward to seeing the next images as they are published.
Thanks to Jane Gribbin for the make-up and grooming.

For the technically minded, we shot using a Nikon D3x with the Zeiss 85mm 1.4 (which is super sharp!) and 2 Profoto XL silver umbrellas, one with diffusion, which I really love. The combination of the 2 helped create the daylight feel.

http://trevorhart.com

the Aer Lingus series

Having spent the last 20 years flying whenever possible with Aer Lingus, it was great to be rewarded earlier in the year with a great series of ads commissioned by Paddy Gerraghty at Irish International (and they say there's no such thing as Karma!) 

The last time I shot a campaign for Aer Lingus it was completed about a month before 9/11 and the campaign was pulled without ever running.

Portrait of Laurent mellet

AD: Kevin Leahy, Irish International 

So we were eager to get to work and I called in Paddy Daly at Yoke Productions to produce the shoot and Stefano Cherubini from Happyfinish in London worked on the retouching. 

The Batman cowl was sourced and finished by Ben Millar models in London from a replica of the original piece.

If I had a €1 for every time someone said 'I see you've bought your seats for France this year!

(Aer Lingus flies direct to Toulouse Monday, Wednesday, Friday and Sunday throughout the summer! folks for all the best deals go to www.aerlingus.com) 

Speaking of Kevin Leahy (art director - Irish International) we shot two transatlantic business class ads for him recently and this time.

I shared the retouching with Kevin Brookes at Irish International. I completed the effects and grading. I'm very happy with the final ads despite not being allowed to take any pictures over chicago, NYC, Paris and London !

http://trevorhart.com

Prints for Ely Wine Bar, Ely Place

Ely Wine bar in ELY place have recently redesigned the upstairs room in their beautiful Georgian building. To decorate the walls owner Erik asked Francis Curran and I to look at some of the Burren images originally commissioned for the international award winning ELY book. I re graded them to
make a series of warm tone black and white prints, and asked Jim at Inspirational Arts to make the prints. I'm very pleased with the results and Erik and Michelle have them all up on walls already!

http://trevorhart.com

Series of portraits of Irish Olympians for Cara Magazine

After many weeks of tracking down a selection of Irish Olympic qualifiers, Editor Fran Power lined up 6 competitors and manager Sonia O'Sullivan for photography. This was by no means easy as everyone was in the middle of many long hours of training in preparation for the games in summer. 

I had an idea in my mind how the portraits could work but it wasn't really until we got to each of the locations that the final compositions presented themselves. I particularly like the training hall that we photographed Darren O'Neill at, in the National Stadium, but undeniably the most dramatic had to be the Military Road, where we shot Mark Kenneally. The trickiest, in terms of the shoot, was photographing Grainne Murphy as she had a busy training schedule.  We hoped to do an underwater shot, but time was against us, and despite having managed to source the underwater equipment, we didn't get a chance to make it happen. 

For those unfortunate who are not travelling Aer Lingus this month, here's Cara Magazine's July edition.


We are delighted to say that about 36 posters of these portraits will be displayed all around Terminal 2 in Dublin Airport, and in Heathrow all summer long to support the Irish Olympic team. More on this coming soon.

http://trevorhart.com

Trevor Hart - Dublin Bus shoot

Following on from his successful TV ads for Dublin Bus, Stephen Rogers from Rothco commissioned me to shoot the outdoor campaign. Using the same cast we shot in Baggot street and Rathfarnham, with very mixed weather but got what we needed in the end. Everyone commented on how  accommodating the South Dublin drivers were as we shot 'Purple Lightening' sitting in our self made traffic jam. "I can't imagine North Dublin drivers being so patient", said one commentator. 

Music by Ethan Hart.

http://trevorhart.com

Trevor Hart - Impossible Plane Photography

Recently we were working on a  campaign for Aer Lingus and after the shoot the art director Paddy Geraghty from Irish International suggested some background images, so we shot a variety of angles of the A330 which we were working on. I decided to see if we could make these shots a little more interesting! These two images are sketches really for what could be a great idea - a series of impossible images! Images we would love to see but where it would be almost impossible to put a camera? A shot from the rear tail looking over the body of the plane coming in to land? A wide shot looking in to the cockpit of plane taking off?

Watch this space.

www.trevorhart.com

Trevor Hart - Supervalu producers photoshoots

As part of a campaign by DDFH&B to promote Supervalu's own brand products and suppliers, we were briefed by art director Conor Swanton to photograph three suppliers here in Ireland and in Cordoba, Spain.

We photographed Margaret Farrelly from Clonarn Clover, Ken Ecock from Oceanpath in Howth and Thomas Hengy from Med International.

As you can see in the video, Cordoba is a beautiful place and Thomas and his business partner Jean Bernard were excellent hosts and helped us find the best place to shoot  among hundreds of acres of olive groves. When we had our shot and the sun had finally gone we were invited to an olive oil tasting which was incredible. Apart from the variety of olives, I had never imagined the number of factors that effect the final product in the bottle. The olives Thomas and Jean Bernard use at Me International are pressed, filtered and stored in air tight vats within 5 hours of harvesting which is very important if you want to get great flavour from the olives and insure a beautiful extra virgin oil, which they certainly do.

 Their top tips for preserving your olive oil in good condition are as follows.

- Air is the enemy of olive oil so treat yours like wine, keep air out & store away from bright light.
- Colour has no relation to the flavour flavour.
- Try to use olive oil without heating. It's great in the pan but when it smokes it's destroyed.

I am so grateful to all the suppliers we photographed for their enthusiasm (food producers always are enthusiastic and so passionate about what they do!) and also their generosity in allowing us to use up so much of their time.

http://trevorhart.com

Trevor Hart - Irish Rugby series in Cara April/May

Fran Power, editor of the Aer Lingus magazine CARA asked me to shoot a series of portraits for a story about the people behind Irish Rugby for the April / May issue. As many of my friends already know, I'm not a huge sports fan but I know enough to be grateful to Jonathan Sexton for making it to the shoot less than 24 hours after the re-scheduled Paris match. Despite having a stomach bug and feeling generally battered from the match he arrived and  performed magnificently.


A big thanks to Mark Jones at the ERC and everyone who gave us their time, especially Claire Seale who co-ordinated the shoot on behalf of the Aviva Stadium and gave us access to this amazing facility. I also want to thank Jane Gribbin and Christine Lucignano for make up.

http://trevorhart.com

Trevor Hart - Bord Bia Fish Campaign

Art director Ray Swan from McCann Erickson commissioned me to shoot 2 fish dishes for Bord Bia new campaign Fish for Family and Friends that you can see quite a lot outdoors at the moment.

Sally Dunne did the food styling on these dishes and they were as delicious as they look !

Trevor Hart - Cavan Fleadh 2012

Graphic designer Ross Curran, from Designworks, commissioned me to do a series of portraits of participants of this year's Cavan Fleadh 2012 for Comhaltas. The idea was to give traditional music a youthful, dynamic and fun look.
Hair and Make up by Christine Lucignano

See below the behind the scenes video : 

 

http://trevorhart.com