the Aer Lingus series

Having spent the last 20 years flying whenever possible with Aer Lingus, it was great to be rewarded earlier in the year with a great series of ads commissioned by Paddy Gerraghty at Irish International (and they say there's no such thing as Karma!) 

The last time I shot a campaign for Aer Lingus it was completed about a month before 9/11 and the campaign was pulled without ever running.

Portrait of Laurent mellet

AD: Kevin Leahy, Irish International 

So we were eager to get to work and I called in Paddy Daly at Yoke Productions to produce the shoot and Stefano Cherubini from Happyfinish in London worked on the retouching. 

The Batman cowl was sourced and finished by Ben Millar models in London from a replica of the original piece.

If I had a €1 for every time someone said 'I see you've bought your seats for France this year!

(Aer Lingus flies direct to Toulouse Monday, Wednesday, Friday and Sunday throughout the summer! folks for all the best deals go to www.aerlingus.com) 

Speaking of Kevin Leahy (art director - Irish International) we shot two transatlantic business class ads for him recently and this time.

I shared the retouching with Kevin Brookes at Irish International. I completed the effects and grading. I'm very happy with the final ads despite not being allowed to take any pictures over chicago, NYC, Paris and London !

http://trevorhart.com

Trevor Hart - Supervalu producers photoshoots

As part of a campaign by DDFH&B to promote Supervalu's own brand products and suppliers, we were briefed by art director Conor Swanton to photograph three suppliers here in Ireland and in Cordoba, Spain.

We photographed Margaret Farrelly from Clonarn Clover, Ken Ecock from Oceanpath in Howth and Thomas Hengy from Med International.

As you can see in the video, Cordoba is a beautiful place and Thomas and his business partner Jean Bernard were excellent hosts and helped us find the best place to shoot  among hundreds of acres of olive groves. When we had our shot and the sun had finally gone we were invited to an olive oil tasting which was incredible. Apart from the variety of olives, I had never imagined the number of factors that effect the final product in the bottle. The olives Thomas and Jean Bernard use at Me International are pressed, filtered and stored in air tight vats within 5 hours of harvesting which is very important if you want to get great flavour from the olives and insure a beautiful extra virgin oil, which they certainly do.

 Their top tips for preserving your olive oil in good condition are as follows.

- Air is the enemy of olive oil so treat yours like wine, keep air out & store away from bright light.
- Colour has no relation to the flavour flavour.
- Try to use olive oil without heating. It's great in the pan but when it smokes it's destroyed.

I am so grateful to all the suppliers we photographed for their enthusiasm (food producers always are enthusiastic and so passionate about what they do!) and also their generosity in allowing us to use up so much of their time.

http://trevorhart.com

Image Magazine fashion accessories spread

Image Magazine Fashion Editor Suzie Coen commissioned me to do a 4 page spread for their March edition. Here's the behind the scene video :

http://www.trevorhart.com

Cara Magazine Cookery School series

Commissioned by Fran Power at Cara this is our third portfolio featuring some of the best cookery schools and their teachers in Ireland. It was great to meet these great chefs and I was particularly happy to photograph Darina and Rachel together in Darina's own kitchen. During the shoot we were also treated to some delicious food, most notably lunch at Ballymaloe and at Lyons with Clodagh and tea with Eimer Rainsford and Catherine Fulvio ! 

http://www.trevorhart.com

Tullamore Dew

These ads were created by McCann in Paris and art directed here in Dublin by Shay Madden, Creative Director at McCann Erickson in Dublin, to be run in France as part of a global campaign. We shot the background images at the Tullamore Dew visitor centre and the portraits in my studio in Dublin. The retouching was done by Stefano Cherubini at Happyfinish in London. Paddy Daly at Yoke Productions produced the casting and Suzie Coen was the stylist.

http://www.trevorhart.com